Waterfresh
Ecommerce store for water filters with integrated B2B portal, designed to support retail and wholesale flows, streamline ordering, and manage customer-specific pricing and account structures.
Project Description
Waterfresh is one of the largest ecommerce stores for water filtration products in Greece, developed to support both retail and wholesale operations through a scalable and performance-focused WooCommerce infrastructure. The project required a structured approach to product management, marketplace integrations, and multi-channel sales, ensuring the business could operate efficiently across different platforms while maintaining a consistent user experience.
Key Objectives
- Build a high-performance ecommerce store capable of handling a large product catalog
- Support both retail and B2B (wholesale) customer flows within the same system
- Integrate external marketplaces through automated XML feeds
- Enable multilingual structure for broader audience reach
- Streamline communication and engagement through automation tools
Core Features & Functionality
- WooCommerce Ecommerce Architecture: Structured product catalog designed for clarity, scalability, and efficient management
- Multilingual Setup: Fully translated environment supporting multiple languages for broader accessibility
- Marketplace Integrations: Automated XML feeds connected with Skroutz, BestPrice, and Public for synchronized product distribution
- B2B Portal: Custom wholesale registration and login system allowing partners to access dedicated pricing and place orders under B2B terms
- Custom API Integrations: Tailored API connections supporting extended functionality and business-specific workflows
- Newsletter Integration: Built-in system to support email marketing and customer retention strategies
- Viber Automations: Automated communication flows to improve customer engagement and operational efficiency
Result
The final result is a robust ecommerce platform that supports multi-channel sales, wholesale operations, and scalable growth. With a strong technical foundation, integrated systems, and a clear user experience, Waterfresh is positioned to handle increasing demand while maintaining operational efficiency and consistent customer interaction across all touchpoints.
Need a website built with the same level of care?
We build websites and ecommerce experiences with strong technical foundations, clear structure, and long-term business value.