Stop Sound Constructions

Stop Sound Constructions is an Athens-based company specialising in sound insulation, sound absorption and anti-vibration protection. With more than 20 years of experience, the company takes projects from acoustic measurement and design through to material supply and construction, for homes, hotels, offices, studios, theatres, restaurants and industrial facilities. It also distributes specialist materials from manufacturers such as BMI Chova, Polymax, TecnoElastica, HBT-ISOL and ISINAC, alongside its own Stop Sound product lines.

ATH Development replaced the company’s legacy Joomla website with a new platform built on WordPress, WoodMart, Elementor and WooCommerce. The core challenge was to present Stop Sound first and foremost as a professional, engineering-led solutions provider, while still offering a clean online store for direct material sales. This meant keeping the technical product catalogue, the certified systems and the e-shop clearly separated, turning highly technical product data into clear and searchable content, and moving years of organic visibility to the new structure without loss.

Key Objectives

• Replace the legacy Joomla website with a modern, scalable WordPress and WooCommerce platform
• Keep a B2B, project-led brand positioning, with the e-shop as a focused secondary channel
• Separate the informational product catalogue, the certified acoustic systems and the WooCommerce store into distinct, clearly structured sections
• Turn technical manufacturer data (Rw, ΔLw, loads, thicknesses, certifications) into clear product pages that both professionals and homeowners can understand
• Generate qualified quote requests for products and solutions that cannot be sold with a fixed online price
• Preserve organic rankings by mapping every legacy URL to its closest new destination
• Build a complete, keyword-driven SEO structure across every page, product and category

Core Features & Functionality

• Product Collection Catalogue: An information-led catalogue of around 40 solution pages covering walls, ceilings, floors, acoustic doors, mechanical equipment, anti-vibration protection, sound absorption and pipe insulation, each explaining the application and linking to the relevant products
• WooCommerce E-Shop: 95 products from six brands, imported from the client’s price list through structured import files, with SEO product names, technical descriptions and consistent category hierarchy
• Price per m² & Live Coverage Calculator: Products sold by the roll or panel show their price per square metre, and the product page calculates total coverage and cost live as the customer changes the quantity, with coverage also shown in the cart and checkout
• Quote Request Flow: Products without an online price display a “Request a Quote” button that opens a modal enquiry form automatically referencing the exact product
• Technical Data Sheets: A downloadable data sheet on every product, linked through custom fields
• Specification Grid & Certification Badges: A structured attribute grid on product pages and badges on product cards for environmental certifications such as LEED and EPD
• Brand Pages & Linked Variations: Dedicated pages for every manufacturer, brand labels on product cards, and linked variations that connect product thicknesses and models
• Certified Systems: A dedicated section presenting laboratory-certified wall, partition and ceiling systems from Rw 56 dB up to Rw 81 dB, with downloadable test data
• Services & Landing Pages: A services page covering the full project cycle (measurement, design, supply, construction) and a keyword-driven landing page for home and apartment sound insulation
• Case Studies & Blog: 34 articles and case studies migrated from the old site with their original publishing dates, including projects for the Thessaloniki Concert Hall, the Olympiacos Museum and certified Rw 67 dB apartments in Lefkada
• Smart Assistant Integration: A guided tool that recommends the right acoustic system and calculates material quantities, connected to the e-shop
• Greek Checkout Enhancements: Receipt or invoice selection with Greek VAT number (ΑΦΜ) validation, stored on the order and shown in emails and the admin
• Delivery Notices: Stock-aware shipping messages on product pages, with separate lead times for in-stock and backorder items
• Google Sign-In: Social login through Google, integrated with the site’s CAPTCHA protection

Technical & Operational Enhancements

• 301 Redirect Migration: The old site was fully crawled and 319 legacy URLs (products, categories, articles, English pages and page-builder links) were mapped to their closest new equivalents and verified live, preserving link equity and eliminating 404s
• SEO & Metadata Structure: Rank Math titles, meta descriptions and five focus keywords for all 213 pages, posts, products and categories, based on Google Keyword Planner data and search suggestion research, with over 1,000 unique keywords and no cannibalisation between pages
• Pixel-Accurate Snippets: Every title and description measured against Rank Math’s pixel limits, accounting for the wider Greek character set
• Image Alt Text: Descriptive, keyword-aware alt text written for 785 images after reviewing each one, supporting accessibility and image search
• AI Discoverability: An llms.txt file with a structured company summary for AI assistants and crawlers
• Legal & GDPR: Greek-language privacy policy and terms of sale aligned with GDPR, Greek consumer law and the tracking tools in use
• Performance: Page caching and asset optimisation tuned for WooCommerce, with cart, checkout and feeds excluded from caching
• Security: Cloudflare Turnstile on login, registration, checkout and forms, and administrator login restricted to the back end

Result

The final result is a professional, engineering-led website that presents Stop Sound as a complete acoustic solutions provider while giving customers a clear way to buy materials online. Technical products are now easy to understand and compare, every product and solution has its own optimised entry point, unpriced items generate qualified quote requests, and the migration carried the old site’s organic visibility over to the new structure. Stop Sound now has a solid foundation that can grow with new products, systems and projects without structural rework.