Moto Nomikos

Moto Nomikos is a long-established motorcycle importer and dealership based in Korydallos, Athens. The company represents ten brands — Honda, Yamaha, Kawasaki, Kymco, Voge, Peugeot, Segway, Bashan and Yadea, alongside its own Nomik line of cargo tricycles — with a range that spans scooters, naked and sport motorcycles, adventure and sport-touring bikes, custom cruisers, off-road and enduro machines, underbones, ATVs, electric two-wheelers and three-wheel cargo vehicles. Beyond retail sales, the business handles direct factory imports, spare parts and workshop service.

ATH Development rebuilt the dealership’s entire online store on WooCommerce, replacing the previous website with a scalable, catalogue-driven platform. The core challenge was turning a large, fragmented, multi-brand inventory into a single clean and searchable catalogue, giving every brand and riding category its own optimised entry point, converting product browsing into qualified sales enquiries, and carrying the legacy site’s SEO equity over to the new structure without loss.

Key Objectives

• Rebuild the legacy dealership website as a scalable WooCommerce store capable of handling a large, multi-brand inventory
• Consolidate over 500 models from ten manufacturers into a single, consistently structured product catalogue
• Give each brand and each product category a dedicated, search-optimised landing page
• Turn product page visits into qualified sales enquiries through a low-friction, context-aware lead-capture flow
• Preserve organic rankings by mapping every legacy URL to its closest new destination
• Establish a unified technical specification system across all brands, so different manufacturers’ models could be filtered and compared consistently

Core Features & Functionality

• Multi-Brand WooCommerce Store: Full ecommerce build on WooCommerce, structured to present motorcycles, scooters, ATVs, electric two-wheelers and cargo tricycles from ten brands within one coherent catalogue
• Structured Product Catalogue & Imports: 500+ models built from manufacturer data via structured import files, each product carrying a standardised specification set, consistent per-colour imagery and generated descriptions
• Brand Pages: Dedicated, content-rich pages for every brand, each with tailored descriptive copy and its full model listing
• Category Architecture: Landing pages for each riding segment — scooter, street/naked, sport/supersport, adventure, sport touring, custom, off-road/enduro, underbone, ATV, electric and three-wheel cargo — with descriptive, search-oriented content
• Product-Level Lead Capture: An “I’m interested” enquiry modal on every product page, opening a contact form that automatically references the exact model and page it was sent from, so the sales team knows precisely which vehicle each lead concerns
• Specification & Filtering System: A unified attribute taxonomy (displacement, power in hp/kW, transmission, final drive, engine type, fuel, tank capacity, consumption, colour, condition) applied consistently across the range to power filtering and comparison
• Attribute Badges: At-a-glance specification pills on product cards, including a dedicated badge that flags electric models
• Information Pages: Supporting content sections — company profile, direct factory imports, and a children’s mini-moto information page — that communicate the dealership’s positioning beyond the product grid and connect to the group’s specialist sites
• Homepage & Visual Identity: A homepage built around a lifestyle-led hero and a category grid using curated action photography rather than studio cut-outs
• Contact & Enquiries: Contact Form 7 forms for general enquiries, working alongside the product-specific lead flow

Technical & Operational Enhancements

• 301 Redirect Migration: Complete mapping of the legacy site’s sitemap onto the new structure — every old product, category, brand and page URL that no longer exists is redirected to its closest new equivalent, preserving link equity and eliminating 404s
• SEO & Metadata Structure: RankMath configuration across the site — focus keywords, optimised titles and meta descriptions for every brand, category and key page, Local Business schema, and an llms.txt file for AI crawlers
• Product Imagery Pipeline: An image-normalisation pipeline producing consistent square, white-background product photos with WebP delivery for fast catalogue loading
• Media & Metadata Automation: Automated alt-text generation across the full product image library, supporting accessibility and image SEO
• Performance Optimisation: Image optimisation, caching and asset management tuned for fast loading across a large catalogue
• GDPR Compliance: Greek-language cookie consent with granular categories, plus a full privacy policy aligned with GDPR and Greek data-protection law
• Security & Stability: Login protection, anti-spam measures and ongoing security tooling

Result

The final result is a scalable, catalogue-driven dealership store that turns a large multi-brand inventory into a clean, searchable experience. Every brand and every riding category has its own optimised entry point, each product page can generate a qualified, context-aware sales enquiry, and the migration carried over the organic visibility built by the previous site. Moto Nomikos now has a technically solid foundation that can absorb new brands, models and stock without structural rework.